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Trendfort — We buy and operate winning webshops across Europe


Webshop manager & investor

We buy and operate
winning webshops
across Europe.

90% of online retail market share is managed by just 10% of webshop operators. Trendfort is building the infrastructure to be in that 10% — and to bring more brands there.

Sell your webshop
Partner with us
White label
Private label
13 platforms
Pharma products
AI operations
Scale advantages
Cluster management
Shopify
White label
Private label
13 platforms
Pharma products
AI operations
Scale advantages
Cluster management
Shopify
13+
Active sales platforms

20%+
Minimum EBITDA target

2–3x
Acquisition multiple on annual earnings

€500K
Minimum annual turnover for acquisition

The opportunity
90/10

The market is concentrated

90% of online retail market share is controlled by just 10% of operators. Cluster management of multiple webshops is the proven path to reaching that top tier.

2–3x

Attractive acquisition multiples

Webshops are typically offered for sale at 2–3x annual earnings — creating compelling entry valuations for a well-capitalised operator with scale advantages.

Scale advantages from clustering

Managing multiple webshops unlocks lower marketing costs per product, larger AI and data budgets, stronger supplier terms and a diversified risk profile.

Access to professional capital

A portfolio with critical mass and diversified revenue attracts institutional capital on better terms — funding further acquisitions and growth.

Product strategy

White label & private label products — built for margin

Our products are produced by large European factories. Trendfort handles the branding, positioning and marketing — primarily in pharma-related categories where regulation creates barriers and loyalty is high.

In the gift sector, we add creative value to cost-competitive products sourced from China, India and Vietnam — turning low-cost goods into differentiated, branded experiences.

Pharma & health
Personal care
Supplements
Gift & lifestyle
White label
Private label

Distribution strategy
13

Active sales platforms

We operate across both specialised and general marketplaces — ensuring maximum reach for every brand in our portfolio.

Amazon EU
Bol.com
Shopify (own stores)
Superdrug
Kaufland
Walmart
Marktplaats
+ 6 more

Acquisition criteria

We look for webshops that meet these thresholds. If yours qualifies, we can move fast.

€500K
Minimum annual turnover
We focus on businesses with proven revenue traction and an established customer base — not early-stage startups.

20%+
Minimum EBITDA margin
Healthy margin signals operational quality and leaves room for our growth investments to compound value.

2–3x
Acquisition multiple
We pay fair multiples on annual earnings — providing sellers with a clean, certain exit at a market-standard valuation.

How it works

From first conversation to full integration

Managing multiple webshops as a cluster creates a professional online distribution company with diversified risk. Our process is designed to be fast, transparent and founder-friendly.

01Intake & valuation
We assess your webshop on revenue, margin and strategic fit. Response within 48 hours.

02Offer at 2–3x earnings
You receive a fair, market-rate offer. No unnecessary delays or drawn-out negotiations.

03Handover & integration
Full transfer of systems, platforms, suppliers and customer data into the Trendfort cluster.

04Scale with AI & marketing
Your brand benefits immediately from our shared AI infrastructure, combined marketing budgets and 13-platform distribution.

Get in touch

Does your webshop qualify for acquisition?

We’re actively looking for webshops that meet our criteria. Send us a message and we’ll respond within 48 hours.

€500K+ annual turnover
20%+ EBITDA margin
Pharma, health or gift sector







Ready to sell
your webshop?

Get a free, no-obligation valuation within 48 hours.

€500K+ annual turnover
20%+ EBITDA
Pharma, health or gift sector

Start a conversation