Acquiring and scaling profitable European webshops into a multi-channel retail cluster.
Trendfort B.V. buys, consolidates and operates profitable niche brands across Europe. We run them as a cluster on the dominant marketplaces of 17 EU markets, with shared AI operations, pooled marketing spend and supplier scale no independents can match.
- 15+
- active channels
- 17
- EU markets
- 2–3×
- acquisition multiple
- €500K+
- turnover floor
Channels live
15+
01 · Approach
We run the brand, not a fund.
Trendfort B.V. is an operator, not a financial buyer. We hold the brand inside the cluster and grow it on the EU retail surface over the long horizon.
17-marketplace reach
Regulated-category expertise
Founder-first continuity
02 · The buy box
The profile of a brand we acquire.
We are selective and upfront. The brands we buy all share these traits — they fit the thesis, they survive scrutiny, and they benefit from a multi-channel cluster.
- Turnover
- ≥ €500K / yr
- EBITDA
- 20%+
- Multiple
- 2–3× annual earnings
- Geography
- EU, CE-marked
- Fit
- Pharma · OTC · Personal care · Supplements · Gift
- Form
- Majority or full buyout
EBITDA margins reflect the structural moat we look for; multiples stay conservative because we want the deal to work after the cheque clears, not just to clear.
03 · Channels
15+ active sales channels across the EU.
A brand that is great on one marketplace in one country is a vulnerable business. A brand distributed across our channel set is an asset that compounds. Every acquisition goes live here.
Categories: pharma · OTC health · personal care · supplements · curated gift. Where EU regulation sets the bar for new entrants and customer loyalty compounds year-over-year.
04 · After the cheque clears
What we do with your brand in year one, three and five.
- 01
Absorb, do not amputate.
We keep your brand, your SKUs and your voice. The product becomes one node in a wider cluster of EU storefronts instead of a standalone business stuck on a single channel.
- 02
Layer shared operations.
After close, the brand plugs into pooled AI ops, joint marketing spend and shared supplier relationships that no individual €500K–€5M webshop can afford on its own.
- 03
Distribute across 17 EU markets.
Single-channel brands sit on one marketplace in one country. Cluster brands rotate across Amazon EU, Bol.com, Allegro, Shop Apotheke, Doc Morris and the rest of the regulated EU retail surface.
- 04
Capture the private-label shift.
B2C private-label now commands 30%+ of European e-commerce in our categories. We source white-label and private-label from European factories and curated Asia partners for the gift tail, then route both through the cluster.
05 · Founder inquiry
Are you a founder considering an exit?
Tell us what you sell, where you sell it and what the business looks like. We will come back within a few business days; initial conversations are non-confidential and we sign NDAs before diligence.
Send us the essentials — what you sell, where, and what the business looks like — and we will come back within a few business days. Initial conversations are non-confidential; we sign NDAs before diligence.
Brief template
- Brand name + one-line description
- Annual revenue (last 12 months)
- EBITDA margin
- Country of registration + legal entity
- Channels you currently sell on
- Whether you own or license the brand
Entity
Trendfort B.V.
Netherlands · B.V. (private limited)
Director
Michiel Visser
Managing Director since March 2018
Headquarters
The Hague, NL
Operating across 17 EU markets